Fairtrade week: social, economic and environmental sustainability

Fairtrade is a seal of approval committed to a fairer world with equal opportunities for all. You can recognise Fairtrade fruit and vegetables by the logo on the products. These products are available in various supermarkets.

But why is Fairtrade necessary? Because small-scale farmers in Asia, Africa and South America are subject to varying world market prices, which often means the yield for their crops is too low to make a living. Fairtrade sets standards that enable farmers to develop further. For instance, farmers are offered a fixed minimum price for their produce and their human rights are safeguarded by, for instance, guaranteeing maternity leave, establishing equal opportunities between men and women, and having a zero-tolerance policy for child or forced labour.

Sustainable Development Goals

One way they do this is by advocating for better trading conditions for farmers and workers. Furthermore, farmers and workers are also supported in developing their management, sustainability, safe working conditions and other social issues.

Fairtrade thus contributes to the Sustainable Development Goals (SDGs) listed by the United Nations. For instance, it contributes to fighting poverty and hunger, promoting gender equality, and tackling discrimination. Furthermore, it promotes global partnership and trade by working with producer organisations, businesses, trade unions, cities, and universities, among others.

Sustainable food system

Likewise, Fairtrade contributes to a more environmentally friendly food system. Indeed, environmental standards are imposed on producer organisations in addition to social standards, protecting the environment and biodiversity. For example, measures are taken to combat deforestation, collect rainwater for reuse and promote the use of renewable energy sources. To ensure this, environmental compliance is monitored.

By the way, did you know that sustainability is not just about environmental issues? Issues such as global warming and resource use are important parts of sustainability, but true sustainability is only achieved when social and economic sustainability are also included in the whole picture. For social sustainability, think of issues such as good education, livable conditions without hunger, and gender equality. Social sustainability thus improves the quality of life. Economic sustainability contributes to this; sustainable economic growth is needed to combat poverty. Farmers' harvests, for instance, must yield enough to provide for themselves and their families, and leave them with money to invest in sustainability and development. We call this a living wage. The combination of these three components of sustainability ensures a fair, liveable and sustainable living environment. So then you are doing fair work towards people and planet. And that is exactly what Fairtrade contributes to!

Fairtrade Week

To focus more on sustainability and Fairtrade, this week is Fairtrade Week (28 October to 5 November). There are now several actions at retailers encouraging consumers to choose Fairtrade products more often. Check the Fairtrade website for more information on the actions! Will you also give more attention to the importance of fair trade this week?